Social media has the power to change everything. It is simply that impactful. How we communicate and collaborate. How we lead and how we learn. How we engage and communicate with the people that work for us and buy from us. How we do the day job. Who has power. Who is considered to be a leader. How and where we do the work that we do. We live in an increasingly open and transparent world. Social media offers greater opportunities to rethink some of the old ways of working than organisations have had before.
This book will explain why understanding social and getting social is important for individuals and organisations alike, and why, whatever your personal perspective on all things social media, you cannot ignore it. The authors share their own experiences of what social has done for them professionally, and will give you some ideas on how to implement social for you or where you work. How to build your business case, how to overcome the obstacles of implementing social, and managing both the practicalities and the myths.
This is the social world. Are you ready?
This book will explain why understanding social and getting social is important for individuals and organisations alike, and why, whatever your personal perspective on all things social media, you cannot ignore it. The authors share their own experiences of what social has done for them professionally, and will give you some ideas on how to implement social for you or where you work. How to build your business case, how to overcome the obstacles of implementing social, and managing both the practicalities and the myths.
This is the social world. Are you ready?
