Publishing and Marketing in the Digital Age (Reference Series)

Though the term Electronic Age might harken back to a time that makes the Jetson’s seemed futuristic, there is no doubt that this millennium is anything but. Debbie Elicksen has built a career on pioneering digital content for marketing and publishing strategies. Recognized as a visionary for her use of transmedia, this book joins her long list of titles already popular for helping to usher in out-of-the-box thinking for publishing and marketing in today’s digital-based marketplace.