In this book I am going to talk about press releases. While these have been around forever in both the offline as well as the online world, they are still a relevant medium. Press releases are very useful when it comes to driving lots of traffic and indeed to help your ranking in search engines.
I will be talking about the difference between conventional and SEO press releases and how to structure them differently to get the most out of them.
A very important part of a press release is the call to action. I will explain why this is very important in any release and how to make sure most people actually take the action you want.
I will be discussing how to link and where to link, as well as the best services to use for circulation. This will include the top ten services and pluses and minuses of each.
There are a lot of free press release services but most are useless. They just end up being pretty much the same as an article directory with the same content going all over the web. You don’t have to pay too much, but paying something is definitely the way to go.
Another important area that I will cover is press release tracking and how to make sure you are having the impact that you want. I will be describing the tools for tracking and how to go about doing it.
As you begin broadcasting and getting picked up in different magazines and newspapers I’ll show you how to start building a database and when to contact them. Even in the press release world it is all about relationship building.
I will also be detailing a powerful strategy of following relevant journalists on Twitter. You could also try to find any locally and wine and dine them a bit.
As your relationship with the press expands I will show you how to prepare for interviews. My main points will include what to say and how to say it, how to make talking points surrounding your press releases and how to be ready to talk about your future.
I will be talking about the difference between conventional and SEO press releases and how to structure them differently to get the most out of them.
A very important part of a press release is the call to action. I will explain why this is very important in any release and how to make sure most people actually take the action you want.
I will be discussing how to link and where to link, as well as the best services to use for circulation. This will include the top ten services and pluses and minuses of each.
There are a lot of free press release services but most are useless. They just end up being pretty much the same as an article directory with the same content going all over the web. You don’t have to pay too much, but paying something is definitely the way to go.
Another important area that I will cover is press release tracking and how to make sure you are having the impact that you want. I will be describing the tools for tracking and how to go about doing it.
As you begin broadcasting and getting picked up in different magazines and newspapers I’ll show you how to start building a database and when to contact them. Even in the press release world it is all about relationship building.
I will also be detailing a powerful strategy of following relevant journalists on Twitter. You could also try to find any locally and wine and dine them a bit.
As your relationship with the press expands I will show you how to prepare for interviews. My main points will include what to say and how to say it, how to make talking points surrounding your press releases and how to be ready to talk about your future.
