There really isn't any other purchase quite like buying a new-car.
That happy buyer you see driving off the lot may have paid 20 percent less than you will pay--for the exact same new car! For the typical $30,000 purchase price, that's a $6,000 difference, simply because of the buyer's knowledge, negotiating ability, and luck.
The typical experience is dreadful and often means spending three to four hours at the dealership after hours of research online. And just when you think it's over, you are ushered into the finance and insurance office, where you are urged to add on to your $30,000 purchase, just to make sure you are protected in the event of a mishap. The typical new-car buyer adds an additional $2,000 to $3,000 at this step alone!
Is this all really necessary? Is there a better way to buy?
In Power Shift, engineer and businessman Phil Kelton shares his recent experience buying a new car. While he enjoyed negotiating in businesses he understood, he dreaded the thought of negotiating a new car purchase without such pertinent information as the real dealer cost of a new car (they don't pay factory invoice), dealership overhead costs (efficient dealers can offer better prices), and dealership sales forecasts (successful dealers are paid bonuses per car sold).
So he developed a method that didn't require that information.
Fortunately, a new car is not a one-of-a-kind item; it's available from any franchise dealer. You may not know who the efficient and successful dealers are, but you can give them the opportunity to bubble up to the surface. You can shift the power back to you by taking two simple steps:
1. Become car-buying ready (a hot prospect for dealers)
2. Write one e-mail and send it to multiple dealers within a reasonable driving distance
Step by step, Power Shift leads you through selecting your new car, understanding the cost, choosing financing, making the most of your trade-in, revealing what to expect in the finance and insurance office, finding and selecting dealers, writing your request e-mail, assessing dealer quotes, and picking up your new car.
Reliable, online information resources are provided for each step in the process. A car-buying ready checklist, e-mail templates, and examples are included.
There really is a better way to get a great deal on your next new car minus the stress, hassle, and negotiation. You already have the power, and Power Shift shows you how. Are you in the market for a new car? Stop dreading the experience and start enjoying your new-found power!
That happy buyer you see driving off the lot may have paid 20 percent less than you will pay--for the exact same new car! For the typical $30,000 purchase price, that's a $6,000 difference, simply because of the buyer's knowledge, negotiating ability, and luck.
The typical experience is dreadful and often means spending three to four hours at the dealership after hours of research online. And just when you think it's over, you are ushered into the finance and insurance office, where you are urged to add on to your $30,000 purchase, just to make sure you are protected in the event of a mishap. The typical new-car buyer adds an additional $2,000 to $3,000 at this step alone!
Is this all really necessary? Is there a better way to buy?
In Power Shift, engineer and businessman Phil Kelton shares his recent experience buying a new car. While he enjoyed negotiating in businesses he understood, he dreaded the thought of negotiating a new car purchase without such pertinent information as the real dealer cost of a new car (they don't pay factory invoice), dealership overhead costs (efficient dealers can offer better prices), and dealership sales forecasts (successful dealers are paid bonuses per car sold).
So he developed a method that didn't require that information.
Fortunately, a new car is not a one-of-a-kind item; it's available from any franchise dealer. You may not know who the efficient and successful dealers are, but you can give them the opportunity to bubble up to the surface. You can shift the power back to you by taking two simple steps:
1. Become car-buying ready (a hot prospect for dealers)
2. Write one e-mail and send it to multiple dealers within a reasonable driving distance
Step by step, Power Shift leads you through selecting your new car, understanding the cost, choosing financing, making the most of your trade-in, revealing what to expect in the finance and insurance office, finding and selecting dealers, writing your request e-mail, assessing dealer quotes, and picking up your new car.
Reliable, online information resources are provided for each step in the process. A car-buying ready checklist, e-mail templates, and examples are included.
There really is a better way to get a great deal on your next new car minus the stress, hassle, and negotiation. You already have the power, and Power Shift shows you how. Are you in the market for a new car? Stop dreading the experience and start enjoying your new-found power!
