When it comes to your podiatry practice, nothing is more important than having a steady stream of new patients coming through the doors every day.
That's why many podiatrists try their hand at marketing - the art of getting people to call your front desk to make an appointment.
Podiatrists use traditional advertising channels such as the Yellow Pages, local newspapers, radio and television to attract new patients.
But what happens when one of those people who responded to an ad actually CALLS your front desk?
Does your staff have a structured process they go through in order to turn that phone call (or email) into a booking which results in you being able to treat this patient?
Or, are they left to fly by the seat of their pants - with no real plan - just to "be friendly and answer questions?"
"Podiatry Clinic Booking Secrets - How to Turn Your 'Foot Traffic' Into More New Patients" was written with one goal in mind:
Helping your front desk staff turn those advertising and marketing dollars into patients, and filling your clinic's calendar with more bookings.
Written by two expert internet marketers who specialize in lead generation, the book helps readers understand the importance of the job they do and how it fits into the overall strategy of the clinic. Once your front staff is in the right mindset, the book covers the critical steps they need to take to turn an inquiry (or a lead as they're sometimes called) into a booking for your calendar.
The tips, tricks and advice you receive should bump your booking rates to levels your clinic has not experienced before.
From what to do when a phone call comes in to how to handle the price question, this book reveals the strategies that high profile podiatry clinics use to achieve unprecedented success.
If there's one new book on your Kindle reading list this year, make it "Podiatry Clinic Booking Secrets - How to Turn Your 'Foot Traffic' Into More New Patients" and watch your practice grow.
That's why many podiatrists try their hand at marketing - the art of getting people to call your front desk to make an appointment.
Podiatrists use traditional advertising channels such as the Yellow Pages, local newspapers, radio and television to attract new patients.
But what happens when one of those people who responded to an ad actually CALLS your front desk?
Does your staff have a structured process they go through in order to turn that phone call (or email) into a booking which results in you being able to treat this patient?
Or, are they left to fly by the seat of their pants - with no real plan - just to "be friendly and answer questions?"
"Podiatry Clinic Booking Secrets - How to Turn Your 'Foot Traffic' Into More New Patients" was written with one goal in mind:
Helping your front desk staff turn those advertising and marketing dollars into patients, and filling your clinic's calendar with more bookings.
Written by two expert internet marketers who specialize in lead generation, the book helps readers understand the importance of the job they do and how it fits into the overall strategy of the clinic. Once your front staff is in the right mindset, the book covers the critical steps they need to take to turn an inquiry (or a lead as they're sometimes called) into a booking for your calendar.
The tips, tricks and advice you receive should bump your booking rates to levels your clinic has not experienced before.
From what to do when a phone call comes in to how to handle the price question, this book reveals the strategies that high profile podiatry clinics use to achieve unprecedented success.
If there's one new book on your Kindle reading list this year, make it "Podiatry Clinic Booking Secrets - How to Turn Your 'Foot Traffic' Into More New Patients" and watch your practice grow.
