Would you like to build an online business that will change your life?
Do you own an existing online business that you feel is falling short of its potential?
If you could take your business through a strategic planning process that could turn you into an industry leader… would you?
Whether you are considering starting an online business, launching a new product or improving the results for an existing website, this course will give you a solid foundation to build upon.
It is astonishing how often businesses are started and run with no real business plan. To be clear, we are not talking about some gaudy 70+ page philosophical thesis that gets the label “business plan” and then sits on the shelf while your business evolves to meet real world challenges. We are talking about an actionable blueprint that you will use as you move step by step toward you business goals through The SEO Effect courses.
This Online Business Fundamentals course will help you effectively communicate the ideals, goals and realities of your business so that you and your staff and consultants can always be on the same page and moving toward the same destination.
You should first go through this exercise quickly, as through an open and honest stream of consciousness. Then refine your expressed plans through editing and iterations over time, keeping this document up to date as your business evolves. This document should always reflect your current business ideals and will help you clarify the following:
1. Clearly identify and communicate your value proposition.
2. Clearly identify your target market so that every aspect of your business can be built to cater to them.
3. Create customer profiles that will guide you and your staff toward the perfect design, messaging, communications channels and relationship building strategies.
4. Know your competitors inside and out so you can consistently outperform them.
5. Know the economics and margins of your business so that you can make informed and profitable marketing decisions.
6. Outline the business goals that you will use to measure your success.
7. You will learn how to identify the capabilities of your organization and how to optimize for your strengths and weaknesses.
8. You will receive an outline of the hardware, software and skill sets that are necessary to the vast majority of web businesses.
9. You will be given a high level overview of SEO, SEM, social, content marketing, affiliate marketing, marketing automation, and how to blend offline marketing with digital content.
This ebook and the course that accompanies it at https://theSEOeffect.com is the first in a series of online marketing courses. These courses are designed to take you through the same processes and strategies that are used by the top digital agencies and marketing consultants in the world. The first step when working with a digital agency or consultant is to answer the questions in this course. These concepts are what will fuel your marketing and drive your success.
You are about to take your first steps toward something great. Turn the page!
Do you own an existing online business that you feel is falling short of its potential?
If you could take your business through a strategic planning process that could turn you into an industry leader… would you?
Whether you are considering starting an online business, launching a new product or improving the results for an existing website, this course will give you a solid foundation to build upon.
It is astonishing how often businesses are started and run with no real business plan. To be clear, we are not talking about some gaudy 70+ page philosophical thesis that gets the label “business plan” and then sits on the shelf while your business evolves to meet real world challenges. We are talking about an actionable blueprint that you will use as you move step by step toward you business goals through The SEO Effect courses.
This Online Business Fundamentals course will help you effectively communicate the ideals, goals and realities of your business so that you and your staff and consultants can always be on the same page and moving toward the same destination.
You should first go through this exercise quickly, as through an open and honest stream of consciousness. Then refine your expressed plans through editing and iterations over time, keeping this document up to date as your business evolves. This document should always reflect your current business ideals and will help you clarify the following:
1. Clearly identify and communicate your value proposition.
2. Clearly identify your target market so that every aspect of your business can be built to cater to them.
3. Create customer profiles that will guide you and your staff toward the perfect design, messaging, communications channels and relationship building strategies.
4. Know your competitors inside and out so you can consistently outperform them.
5. Know the economics and margins of your business so that you can make informed and profitable marketing decisions.
6. Outline the business goals that you will use to measure your success.
7. You will learn how to identify the capabilities of your organization and how to optimize for your strengths and weaknesses.
8. You will receive an outline of the hardware, software and skill sets that are necessary to the vast majority of web businesses.
9. You will be given a high level overview of SEO, SEM, social, content marketing, affiliate marketing, marketing automation, and how to blend offline marketing with digital content.
This ebook and the course that accompanies it at https://theSEOeffect.com is the first in a series of online marketing courses. These courses are designed to take you through the same processes and strategies that are used by the top digital agencies and marketing consultants in the world. The first step when working with a digital agency or consultant is to answer the questions in this course. These concepts are what will fuel your marketing and drive your success.
You are about to take your first steps toward something great. Turn the page!
