OSA, or 'On Shelf Availability' describes how to measure and assess the impact of out of stocks in the retail business. This is an area of friction between retailers and suppliers. How does the consumer react when products are out of stock? How can out of stock be prevented at minimum costs?
Who has most to lose? Retailers or Suppliers? And what can the supplier do to improve availability on the retailer's shelves.
The third paper in the Retail Supply Chain in the Real World tackles all of these issues.
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