490 pages! over 155,000 words!
Tex Schramm is the man who built the Dallas Cowboys. He is a member of the NFL Hall of Fame & the Dallas Cowboys' Ring of Honor
“Tex Schramm is one of the visionary leaders in sports history...” -- NFL Commissioner Paul Tagliabue
“Tex was one of the very few people you can say is really responsible for the way pro football is today.” --Frank Gifford, sportscaster and member of the NFL Hall of Fame.
Throughout Tex Schramm’s career with the Los Angeles Rams, television, the Dallas Cowboys and influence on the NFL, he had a knack for innovation and success by pulling out all the stops, conjuring, outsmarting, manipulating, wheeling-dealing, charming, and intimidating. By hiring exceptional people, especially Tom Landry, he built the Cowboys from one of the worse franchises to champions, “America’s Team.”
Even NFL executives that didn’t particular care for him gave him credit for playing a major part in changes in the league, making it the game you see on the field today.
He was very proud, drank, could be loud, profane, stubborn, have bursts of temper but also sensitive, very funny, and downright kind at times. And when the dust settled he could also laugh at himself. The parade passed in his declining years, but those who knew him, loved or even hated him won’t forget him. People pass through life unnoticed, as if they weren’t even here, but Tex was in the arena. He was certainly here.
“Intelligent, insightful biography of the hard-drinking, hard-driving president of the Dallas Cowboys … St. John knows his subject intimately but never lets partisanship obscure his sharp portrait of this NFL kingpin … Packed with colorful anecdotes and people and always well-written: a vast, engrossing book about sports and the sporting life in America.” -- Kirkus Reviews
"The unique chemistry of subject and writer sparkles as the gifted Bob St. John brings the personality and accomplishments of sports world legend Tex Schramm to life. Tex, of course, is an NFL Hall of Famer. St. John should be. -- Carlton Stowers, national award-winning author
St. John captures the essence of one of a kind, a volatile, loveable character who left his impact on television sports, the Dallas Cowboys and the NFL. Never Just a Game is a must read for fans everywhere. -- Frank Luksa, author of Cowboys Essential.
I read Bob St. John’s stunning biography of Tex Schramm when it first appeared in print in 1988. Now, since the legendary Schramm’s death, Bob has brought the story to its conclusion in Never Just a Game. The new material in this book is gripping and powerful, told by a master of the writing craft. -- Jory Sherman, author of The Sadness of Autumn
Bob St. John is a retired featured columnist for the Dallas Morning News and has written 14 books. He's won numerous awards in Texas and the nation, and among those who have praised his work are Larry McMurtry, James Michener, Bill Moyers, Elmer Kelton, Carlton Stowers and Jory Sherman.
Tex Schramm is the man who built the Dallas Cowboys. He is a member of the NFL Hall of Fame & the Dallas Cowboys' Ring of Honor
“Tex Schramm is one of the visionary leaders in sports history...” -- NFL Commissioner Paul Tagliabue
“Tex was one of the very few people you can say is really responsible for the way pro football is today.” --Frank Gifford, sportscaster and member of the NFL Hall of Fame.
Throughout Tex Schramm’s career with the Los Angeles Rams, television, the Dallas Cowboys and influence on the NFL, he had a knack for innovation and success by pulling out all the stops, conjuring, outsmarting, manipulating, wheeling-dealing, charming, and intimidating. By hiring exceptional people, especially Tom Landry, he built the Cowboys from one of the worse franchises to champions, “America’s Team.”
Even NFL executives that didn’t particular care for him gave him credit for playing a major part in changes in the league, making it the game you see on the field today.
He was very proud, drank, could be loud, profane, stubborn, have bursts of temper but also sensitive, very funny, and downright kind at times. And when the dust settled he could also laugh at himself. The parade passed in his declining years, but those who knew him, loved or even hated him won’t forget him. People pass through life unnoticed, as if they weren’t even here, but Tex was in the arena. He was certainly here.
“Intelligent, insightful biography of the hard-drinking, hard-driving president of the Dallas Cowboys … St. John knows his subject intimately but never lets partisanship obscure his sharp portrait of this NFL kingpin … Packed with colorful anecdotes and people and always well-written: a vast, engrossing book about sports and the sporting life in America.” -- Kirkus Reviews
"The unique chemistry of subject and writer sparkles as the gifted Bob St. John brings the personality and accomplishments of sports world legend Tex Schramm to life. Tex, of course, is an NFL Hall of Famer. St. John should be. -- Carlton Stowers, national award-winning author
St. John captures the essence of one of a kind, a volatile, loveable character who left his impact on television sports, the Dallas Cowboys and the NFL. Never Just a Game is a must read for fans everywhere. -- Frank Luksa, author of Cowboys Essential.
I read Bob St. John’s stunning biography of Tex Schramm when it first appeared in print in 1988. Now, since the legendary Schramm’s death, Bob has brought the story to its conclusion in Never Just a Game. The new material in this book is gripping and powerful, told by a master of the writing craft. -- Jory Sherman, author of The Sadness of Autumn
Bob St. John is a retired featured columnist for the Dallas Morning News and has written 14 books. He's won numerous awards in Texas and the nation, and among those who have praised his work are Larry McMurtry, James Michener, Bill Moyers, Elmer Kelton, Carlton Stowers and Jory Sherman.
