Join motivational speaker, author, and entrepreneur Tru Pettigrew for an enlightening exploration of the millennial generation—and the means of building connections with its members.
Millennials Revealed serves two critical purposes: First, it provides a blueprint for businesses and organizations to connect with, engage, or employ members of the millennial generation. Second, it gives millennials themselves the necessary tools to fully understand their lives and their goals.
Using extensive research and incorporating many lively case studies, this guide relies upon seven key concepts that define millennial expectations for themselves, their relationships, and their career endeavors. Pettigrew conveniently describes these concepts as the “7 Cs,” walking readers through each one and its place in the millennial definition of success.
The author also includes specific exercises with proposed action steps for understanding members of this dynamic and uniquely powerful generation, encouraging millennials to gain a better understanding of themselves by digging beyond surface and material wants—and finally understanding their core desires and motivations.
Anyone interested in connecting with people between the ages of eighteen and thirty-four, including millennials themselves, will find useful tips in bridging generational gaps and expectations.
