"Marketing Strategies For Photography Success" was written in response to the need by photographers for proven techniques to revitalize their businesses in the recovering economy.
Being a professional photographer, as I’m sure you know, is not easy in this day and age, despite the amazing technology we have at our disposal and the incredible power of the Internet, which we take almost for granted these days. Many photographers are struggling to make ends meet in the face of seemingly insurmountable obstacles, which is a real shame.
Competition is higher now than ever before, we’re only now just emerging from a deep recession, and consumers are wary about spending their disposable income on perceived luxuries, such as family portraits or high-end wedding photography collections.
Some of the traditional marketing and advertising methods have been steadily failing for years now, and are becoming less effective every day. Add to that the problem of “ad blindness” in the general consumer and it’s easy to wonder if marketing itself is dying. Fortunately, as you’ll find out in these pages, that is not true and there is a lot of hope.
We do, however, have to change or die; it’s that simple. We can’t continue in the same old ways and expect the same results now that the social and technological landscape has evolved so much.
In short, it’s time that we, as marketers and sellers of photographic services, evolved as well - before we become extinct.
This book describes practical techniques, most of which are free or inexpensive, that photographers can put into use today.
Being a professional photographer, as I’m sure you know, is not easy in this day and age, despite the amazing technology we have at our disposal and the incredible power of the Internet, which we take almost for granted these days. Many photographers are struggling to make ends meet in the face of seemingly insurmountable obstacles, which is a real shame.
Competition is higher now than ever before, we’re only now just emerging from a deep recession, and consumers are wary about spending their disposable income on perceived luxuries, such as family portraits or high-end wedding photography collections.
Some of the traditional marketing and advertising methods have been steadily failing for years now, and are becoming less effective every day. Add to that the problem of “ad blindness” in the general consumer and it’s easy to wonder if marketing itself is dying. Fortunately, as you’ll find out in these pages, that is not true and there is a lot of hope.
We do, however, have to change or die; it’s that simple. We can’t continue in the same old ways and expect the same results now that the social and technological landscape has evolved so much.
In short, it’s time that we, as marketers and sellers of photographic services, evolved as well - before we become extinct.
This book describes practical techniques, most of which are free or inexpensive, that photographers can put into use today.
