Every business, large or small, needs an understanding of marketing.
This all new book gives you exactly that, based on my 40 years of interviewing successful business owners worldwide.
Marketing is NOT SALES.
"Sales" stuff is very bad, not necessary - and will adversely affect your business.
But "marketing" is the simple art of letting your target market know about your business - and I show you exactly and simply how to quickly achieve this, regardless of the current size of your business.
In this comprehensive course, I:
- take you through the fundamentals of marketing
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compare inbound and out bound marketing and the merits of each
- look in detail at mobile and SMS marketing
- teach you social media marketing
- explain content marketing and how you can use it successfully and easily
- cover email marketing, with the do's and don'ts carefully explained
- teach offline marketing
- talk about SEM, search engine marketing, and why it is so different to SEO, and I
- explain the secret world of AIDA - with four rules you can use immediately in any message, advert, email, promotion - anything!
