Marketing for Pharmacists, Third Edition, presents new marketing tips and techniques to help pharmacists more effectively serve their patients and customers.
Highlights
Gain appreciation of the need to market pharmacist services
Learn methods for designing and managing pharmacy services
Understand advantages and disadvantages of different marketing, segmentation, and promotional strategies
Plan innovative business models for pharmacist services and design profitable business plans to succeed in a competitive health care marketplace
This third edition includes extensive updates and new chapters on pricing, marketing channels, marketing communications, and innovation strategies. New topics include discussions of shopper marketing, new pharmacy business models, social media marketing, and service design.
Highlights
Gain appreciation of the need to market pharmacist services
Learn methods for designing and managing pharmacy services
Understand advantages and disadvantages of different marketing, segmentation, and promotional strategies
Plan innovative business models for pharmacist services and design profitable business plans to succeed in a competitive health care marketplace
This third edition includes extensive updates and new chapters on pricing, marketing channels, marketing communications, and innovation strategies. New topics include discussions of shopper marketing, new pharmacy business models, social media marketing, and service design.
