I don't say much (if indeed anything) about the history of Twitter. As an academic, you have enough to read and probably just want to get on with using it. My focus is on the practical steps you can take to realise its potential. Some of the questions I address include:
- How do I talk about my research on Twitter?
- Who should I talk to, and how do I find them?
- How much time should I spend on Twitter?
- What shouldn’t I say?
- How do I best use Twitter at conferences?
- How can I measure my effectiveness on Twitter?
- What can’t Twitter do?
- How do I avoid the pitfalls?
Making the Most of Twitter is aimed at both complete beginners and also those who have a limited experience of Twitter. I walk you through the absolute basics before moving on to more sophisticated techniques. Although most of my examples relate to academia, the vast majority of the guidance would apply equally to all Twitter users.
CONTENTS
INTRODUCTION
What is Twitter?
Why Twitter?
1. GETTING STARTED
Creating a Twitter account
Choosing a username
Phone verification
Crafting a strong profile
Navigating the Twitter interface
Anatomy of a tweet
2. INTERACTING ON TWITTER
Likes
Retweets
Undoing or deleting RTs
Replies
Mentions
Direct Messages
3. FOLLOWING USERS AND CONVERSATIONS
How to follow another user
Who to follow?
Find friends
Who are you following?
Follow Friday
Following back
Who is following you?
Hashtags
Using hashtags
Creating hashtags
Twitter chats
Creating lists
4. TWEETING
What to tweet
Overcoming the character limit
Finding your Twitter voice
Using Twitter for feedback
Twitter polls
Tweeting from other websites
Pinning a tweet to your profile
What not to tweet
Your first tweet
Sending a tweet
When to tweet
Scheduling your tweets
How often to tweet
Tweeting links
Tweeting images
Tweeting videos
Tweeting audio
Tweeting presentations
Deleting tweets
5. SEARCHING
Keywords
Users
Hashtags
Advanced searching
Other search tools
6. ETIQUETTE AND SAFETY
Etiquette
Trolls and other undesirables
Mute
Block
Report
Protecting your tweets
Top tips for staying safe on Twitter
7. ANALYTICS
Tweet activity
Third-party analytics
8. TWITTER TOOLS
TweetDeck
Hootsuite
Twitter mobile app
Crowdfire
Widgets
IFTTT
Storify
9. SETTINGS AND PRIVACY
Account
Security and privacy
Password
Cards and shipping
Mobile
Email notifications
Web notifications
Find friends
Muted and blocked accounts
Design
Applications
Widgets
Your Twitter data
Deleting your Twitter account
CASE STUDY: CONFERENCES AND EVENTS
CASE STUDY: OUR MUTUAL FRIEND
TROUBLESHOOTING
