Most business books promise you the secret recipe for success. This gives you the unvarnished,
surprising truths. The difference between success and failure. Made to Fail is a deeply personal
reflection on a colossal failure and a moderate success.
The author’s determination to put it right took him to the door of first-time entrepreneurs of gazelle
start-ups – Britain’s leading mobile apps developer, a fast-growing hair salon, a multinational African-inspired cuisine business and one of the most exciting modern manufacturing businesses in the
country. He asked ‘why did they succeed and I fail?’ The 13 lessons are the answer.
surprising truths. The difference between success and failure. Made to Fail is a deeply personal
reflection on a colossal failure and a moderate success.
The author’s determination to put it right took him to the door of first-time entrepreneurs of gazelle
start-ups – Britain’s leading mobile apps developer, a fast-growing hair salon, a multinational African-inspired cuisine business and one of the most exciting modern manufacturing businesses in the
country. He asked ‘why did they succeed and I fail?’ The 13 lessons are the answer.
