P. A. Ritzer has signed copies of his first book SEVEN OX SEVEN PART ONE, ESCONDIDO BOUND (672 pages) at over 250 bookstore events. Some stores have hosted him more than 25 times. Why? Because he sells books. He has written LOVE AND THE ART OF BOOKSTORE BOOK SIGNING as an answer to authors, bookstore personnel, distributors, and others in the book business who have sought to know how he does it. Ritzer does not just detail a method but goes to the heart of the matter. He exposes the real basis of his success in interacting with customers and the people who help him sell books.
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