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    LINKEDIN: How to use LinkedIn to boost your business, sales and marketing: UNLOCK THE SECRET TO MAXIMIZING THE POTENTIAL OF LINKEDIN

    By César Chiva

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    While it cannot be denied that LinkedIn is one of the social media sites that you can use to your benefit, there are a lot of people who don’t know the value of this site and neither do they know how to make use of it despite having heard of it or even having a LinkedIn account. Well, all that is about to change because this article will be looking at the potential that LinkedIn holds for you particularly if you have a business that you’re running.
    LinkedIn (LI) is a huge database containing information about professionals and while you might say, ‘well there is Facebook and Twitter.’ Yes, they are but they lack the specifics that LinkedIn provides; there is also less organization of the profile of individuals on Facebook and Twitter as well as low depth of information on these individuals. LI operates in such a way that it categorizes the information of individuals into predefined groups such as “company name”, “Education”, “Summary”, “Profile headline” etc. This way, it becomes easy to locate whoever you might be looking for. Basically, LI is a place for you as a professional in your field to locate other professionals in other fields and employ their skills or expertise for your own benefit. In addition to that, the search tool works brilliantly such that it is easy to locate the kind of individuals that you are looking for based on the search parameters that you utilize.
    So, you begin to communicate and connect with people that are related to your field or business which will allow you to get closer to more people and before you know it, other people that you might like to contact will begin to appear to you because now you have become specific in your search and so it’s individuals in your interested niche that will be coming your way. This way, your business or company begins to grow and expand. A little fun fact about LinkedIn: it is estimated to have around over 400 million users across 200 countries and its list of users grows approximately by two new members every second. So do you feel your business or career needs a re-vitalization, then this train might be one you should consider getting on.
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