Joseph P. Day: The Great Salesman

Time Magazine called Joseph P. Day "The Great Salesman." During his lifetime he sold about a third of the Bronx, a third of Queens and large swaths of Brooklyn. In one 12-hour auction he sold over 1,500 properties. Day was the quintessential New Yorker, born and bred in Manhattan, married to a New Yorker, raised his children in New York and lived his entire life in the City, the only exception was the time spent in his 28-room Italianate country estate, Pleasant Day, in Short Hills, New Jersey. Written by award-winning author Daniel Alef, Day's story is a text-book lesson on what it takes to become a great salesman, and his 10 rules for success a menu of the qualities and characteristics he espoused. [2,517-word Titans of Fortune article]