You may not realize it but you already have a brand. It could be plain and simple like an old-school generic cereal box or flashy and flamboyant. Most likely your personal brand is somewhere in between these two extremes. Wherever you are, you’re in a good starting place to enhance your brand.
In this book you’ll learn how to take stock of your brand, how to mold it into what you dream it will be, and then how to leverage your new and improved personal brand to help achieve your goals.
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