The book of 15 cases provides a more application-oriented approach to the teaching of international business. Students apply what they have read in the textbook or in class to problems relevant to global business activities.
The cases ask students to solve a problem related to various aspects of international business, and the discussion questions are provided as a guide to this analysis. Interesting cases concerning international trade theory and policy, managing cultural differences, international marketing, international accounting, finance, and economics, as well as international strategy are provided. Many of the cases can be effectively conducted during class time in a small group setting. Most of the cases have been written so as not to require too much class time. The longer cases can be used for group projects and/or presentations.
Some of the topics covered in the cases include IKEA's struggles in the Russian market, Jollibee of the Philippines competing with McDonald's, Wal-Mart's possible defeat in Japan, Chinese electric cars, Islamic finance, international healthcare tourism, green business, economic sanctions and trade policies, and managing in Mexico, India, and Europe.
The cases ask students to solve a problem related to various aspects of international business, and the discussion questions are provided as a guide to this analysis. Interesting cases concerning international trade theory and policy, managing cultural differences, international marketing, international accounting, finance, and economics, as well as international strategy are provided. Many of the cases can be effectively conducted during class time in a small group setting. Most of the cases have been written so as not to require too much class time. The longer cases can be used for group projects and/or presentations.
Some of the topics covered in the cases include IKEA's struggles in the Russian market, Jollibee of the Philippines competing with McDonald's, Wal-Mart's possible defeat in Japan, Chinese electric cars, Islamic finance, international healthcare tourism, green business, economic sanctions and trade policies, and managing in Mexico, India, and Europe.
