This practical guide identifies the ingredients that make up Indian culture and uniquely translates them into useful tools to help Western commercial initiatives succeed.
• Foreword by Marshall Goldsmith, bestselling author of What Got You Here Won't Get You There: How Successful People become Even More Successful
• Explanation of 11 key cultural ingredients for doing better business in India, such as how to locate the dharma (duty) that pertains to each person in an organization
• Easy-to-understand descriptions of Indian customs
• Dozens of real-world cases that illustrate how each cultural ingredient works
• An appendix covering cultural details specific to the major regions and cities with industries relative to American business interests
