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    Innovation Abyss: An Innovator’s Solutions to Corporate Innovation Failure

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    Innovation Abyss: An Innovator’s Solutions to Corporate Innovation Failure

    By Chris DeArmitt

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    About

    You’ve tried reading books and articles but they don’t help. Why? Because the books are by business school professors and other pretenders who have never done any innovation. They don’t know the real barriers that you and I face every day. That’s why innovation success rate has not improved in the last 40 years.



    I set out to write about the real problems and how they can be addressed. I took notes for years and then started writing, after a gentle nudge from my wife. As I started to write down my experiences and views, I went looking to see if there was any hard evidence to support them. I was shocked by what I found. It turns out that the answers are already out there with hard data to support them. Here’s a hint about what you will learn.

    » Hear why the tools you use now are your enemy
    » Learn how your company kills innovation from within
    » See why the best ideas come from outside your organization
    » Discover proven methods for cheaper and ultra effective innovation

    Most importantly you will discover how you can get dramatically better return on your R&D spending. You can even halve you costs and still get better results. It sounds too good to be true but you will see that these claims are proven fact.

    This book is the missing piece of the puzzle. You will hear the real problems holding you back and the get answers directly from a serial innovator. There is a chapter for aspiring innovators, advice for managers, CEOs and board members. This book has something for all parties involved in the process.

    Praise for Innovation Abyss

    “This book is an essential reference for anyone interested in how Innovation really happens. It explains the balanced role of free- and out-of-the-box thinkers, creative mavericks and visionary leaders who lead their people instead of managing them. You will find loads of great examples, thought provoking ideas and the book is full of helpful insights.”

    Rob Kirschbaum CEO, SakuragiConsult & former VP Innovation at DSM


    “Dr. DeArmitt has written an engaging, thoughtful, and provocative book about innovation. He has drawn on his extensive personal experience at companies both large and small, recent research, and many other innovators’ experiences. The result is a framework of how companies actually operate in practice today, how that often hampers instead of helps innovation, and a set of suggestions and practical recommendations useable by individuals up to company directors.”

    Micah Yairi, Co-Founder and CTO, Tactus Technology


    “Chris DeArmitt enjoyably relates his adventures as a true innovator in a substantially automated world. He identifies all those structures and procedures we have installed that prevent progress from happening: it is a call for all of us working in any position in a larger organization to get our targets straight. Reading this book will make you laugh and cry. It invites you to start thinking and may even make you act…if you dare…like Chris.”

    Professor Gerrit Luinstra, University of Hamburg
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