This book will take the non-professional writer step-by-step through the process of creating a convincing, Problem/Solution white paper of around 2,000 words (approximately 8 pages). By doing the specified pre-planning, the first time white paper authors can complete their rough draft in a single day. "How To Write A White Paper In One Day" is built around the White Paper In One Day template, which takes the guesswork out of structuring the paper.
The reader will learn:
-The difference between white papers and other marketing tools
-The benefits of writing his or her own
-How to discover his or her most compelling subject
-How to create the strongest argument for his or her product/service
-How to structure that argument so that even a skeptical reader will be convinced by the end of the paper
-How to find published sources to bolster that argument
-What to write for every paragraph in the paper
"How To Write A White Paper In One Day" includes step-by-step instructions for creating and professionally polishing the final document, and how to distribute it once it's done.
About The Author
Brian Boys is an award-winning advertising copywriter, who has worked for clients of all sizes for 25 nearly years. He provides free marketing writing instructions at MakingMeWriteThis.com, where he also blogs.
The reader will learn:
-The difference between white papers and other marketing tools
-The benefits of writing his or her own
-How to discover his or her most compelling subject
-How to create the strongest argument for his or her product/service
-How to structure that argument so that even a skeptical reader will be convinced by the end of the paper
-How to find published sources to bolster that argument
-What to write for every paragraph in the paper
"How To Write A White Paper In One Day" includes step-by-step instructions for creating and professionally polishing the final document, and how to distribute it once it's done.
About The Author
Brian Boys is an award-winning advertising copywriter, who has worked for clients of all sizes for 25 nearly years. He provides free marketing writing instructions at MakingMeWriteThis.com, where he also blogs.
