HOW TO USE TWITTER WITH ACADEMIC CONFERENCES: A quick reference manual for attendees and organizers

An essential guide to live Tweeting events and conferences. Easily learn how to Live Tweet, create and use the event hashtag, engage wih followers, Encourage interaction during the event, promote the event or a speaker presentation.
This quick reference guide is dedicated to academic/scientific conferences, but it can be useful for any events.
Table of contents:
INTRODUCTION
BEFORE THE CONFERENCE
Create an official account
Create a Twitter list
Expand your audience
Use hashtags
The Twitter hashtag: what is it and how do you use it?
search science hashtags
create a new hashtag
Hashtag etiquette
Promote the official hashtag
Organize the live tweeting
Write and schedule tweets
Assign a Twitter moderator and invite tweeterers
Technical advice
DURING THE CONFERENCE
How to tweet
Quoting speakers
Take pictures
News embargo
Delayed tweeting
Unofficial hashtags and conversations
Interact with your Twitter audience
AFTER THE CONFERENCE
Gathering feedback
TWITTER FOR SPEAKERS
Twitter bio for scholars
Becoming familiar with the audience
Personal promotion
Monitoring the appreciation of the speech