Table of Contents
SectionDescriptionPage
1.0Industry Overview18
2.0Business Overview19 - 22
3.0Tactical Objectives23
4.0Mission and Vision Statements24
5.0Keys to Success25 - 27
6.0Test Marketing 28
7.0Company Ownership Options29 - 31
8.0Company Licensing and Liability Protection32 - 34
9.0Start-up To-do Checklist35 - 36
10.0Company Location and Facilities37 - 39
11.0Start-up Costs and Sourcing40 - 43
12.0Trademarks44 - 45
13.0Start-up Requirements46 - 47
14.0Capital Equipment List48 - 49
15.0Financing Options50 - 54
16.0Products and Services55 - 58
17.0Technology59 - 60
18.0Market Analysis 61 - 75
19.0Competitive Analysis76 - 79
20.0Market Revenue Projections80 - 81
21.0Industry and Trends Analysis82 - 86
22.0Marketing Plan Overview87 - 99
23.0Comprehensive Marketing Strategy100 - 167
24.0Website Design Plan168 - 174
25.0Operations Plan 175 - 178
26.0Management Summary179 - 184
27.0Business Risk Management185 - 189
28.0Financial Plan190 - 199
29.0Helpful Resources200 - 201
SectionDescriptionPage
1.0Industry Overview18
2.0Business Overview19 - 22
3.0Tactical Objectives23
4.0Mission and Vision Statements24
5.0Keys to Success25 - 27
6.0Test Marketing 28
7.0Company Ownership Options29 - 31
8.0Company Licensing and Liability Protection32 - 34
9.0Start-up To-do Checklist35 - 36
10.0Company Location and Facilities37 - 39
11.0Start-up Costs and Sourcing40 - 43
12.0Trademarks44 - 45
13.0Start-up Requirements46 - 47
14.0Capital Equipment List48 - 49
15.0Financing Options50 - 54
16.0Products and Services55 - 58
17.0Technology59 - 60
18.0Market Analysis 61 - 75
19.0Competitive Analysis76 - 79
20.0Market Revenue Projections80 - 81
21.0Industry and Trends Analysis82 - 86
22.0Marketing Plan Overview87 - 99
23.0Comprehensive Marketing Strategy100 - 167
24.0Website Design Plan168 - 174
25.0Operations Plan 175 - 178
26.0Management Summary179 - 184
27.0Business Risk Management185 - 189
28.0Financial Plan190 - 199
29.0Helpful Resources200 - 201
