This book is for anybody starting a cake decorating business at home in the UK.
How to Start a Cake Decorating Business at Home is a practical guide to the key issues that you will face when you run your business.
Whether you make wedding cakes or cupcakes, to run a successful business you will need to become confident with advertising, web marketing, contracts, delivery, and food safety, as well as dealing with a range of other issues.
That’s where this book comes in. The book takes you, step-by-step, through different areas, answering key questions about how to get started - and how to keep going until you run a profitable and thriving business.
It covers:
- Writing a business plan
- Choosing a business name
- Writing a financial plan
- Product ranges and pricing structures
- Developing the identity of your business
- How to make your business stand out from your competitors
- How to price your cakes profitably
- Pricing problems - discounts for friends and family, and cakes for charities
- Marketing and advertising
- Developing your web site
- How to make your web site into a customer magnet
- Direct marketing & e-commerce regulations
- Distance selling regulations
- How to put together an effective Order Form and Terms & Conditions
- Food safety & hygeine
- Getting your kitchen ready for the Environmental Health Officer
- Food labelling, food hazards, food allergies and intolerances
- How to put together your own Food Safety Management System
- Other issues - copyright, insurance
How to Start a Cake Decorating Business at Home is a practical guide to the key issues that you will face when you run your business.
Whether you make wedding cakes or cupcakes, to run a successful business you will need to become confident with advertising, web marketing, contracts, delivery, and food safety, as well as dealing with a range of other issues.
That’s where this book comes in. The book takes you, step-by-step, through different areas, answering key questions about how to get started - and how to keep going until you run a profitable and thriving business.
It covers:
- Writing a business plan
- Choosing a business name
- Writing a financial plan
- Product ranges and pricing structures
- Developing the identity of your business
- How to make your business stand out from your competitors
- How to price your cakes profitably
- Pricing problems - discounts for friends and family, and cakes for charities
- Marketing and advertising
- Developing your web site
- How to make your web site into a customer magnet
- Direct marketing & e-commerce regulations
- Distance selling regulations
- How to put together an effective Order Form and Terms & Conditions
- Food safety & hygeine
- Getting your kitchen ready for the Environmental Health Officer
- Food labelling, food hazards, food allergies and intolerances
- How to put together your own Food Safety Management System
- Other issues - copyright, insurance
