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    How to Reach the Multi-Connected Consumer with Programmatic Media

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    How to Reach the Multi-Connected Consumer with Programmatic Media

    By Edvaldo Acir

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    Today, in one day, internet users access various websites and applications through multiple screens. The programmatic media promises to allow the brand talk with the right consumers on any device and at the moments that most influence their decisions. This book is a mini-guide that will introduce you to the vibrant world of programmatic media.
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