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    How to Fulfil Tight and Demanding Briefs: 101 Ways to Make Ballsups in Business

    By Lin Sagovsky

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    Here is a series of absolutely indispensable tips for any businessperson about stuff that lots of people are... well, complete pants at (not you, of course).

    Learn how NOT to deliver presentations, run meetings, conduct a negotiation, or schmooze at a networking event.

    This book really allows you to indulge in feeling smug. After all, these handy hints are so obvious that it would be unthinkable for you to be making such silly mistakes… wouldn’t it?

    So just have a read for the fun of it – and to enjoy some hilarious cartoons.

    Of course, you might find it an amusing diversion to have a little think about which of the tips could conceivably relate to you. And even to muse upon the possibility of improving just one tiny thing about the way you give presentations, or run meetings, or negotiate, or network – by NOT following the advice in these pages. Worth a quick glance, perhaps - even if you know for sure that you’re already pretty much perfect at this kind of thing.

    Just to reassure yourself that you can be absolutely positively certain that you’re truly not guilty of a word of it…

    About the Author


    LIN SAGOVSKY has spent years watching businesspeople perform badly in presentations and meetings – then coaching them in simple techniques that make all the difference.

    To do this, she draws on her background as a professional actor and writer. After training at the Bristol Old Vic Theatre School and in the USA, she scripted training and marketing films for organisations like Shell International, Prudential, the Post Office, the Alzheimer's Society and the Foreign Office.

    Over the years, she started combining her skills in live business contexts: as a forum theatre and roleplayer, writer and director of interactive plays, facilitator of interpersonal skills workshops, private coach in speaking with confidence, and creative consultant.

    Her consultancy, Play4Real, works with clients ranging from local authorities to central government departments; from small voluntary sector organisations to major financial services providers; and from niche technology companies to global FMCG manufacturers. Common to every contract is a customised, creative structure in which people have fun, learn new skills – and find their own answers.

    ALEXANDER MATTHEWS is an award-winning cartoonist, regularly contributing to Private Eye, Reader's Digest, The Spectator, Prospect, The Beano and The Dandy among others. Corporate clients include Ogilvy, AstraZeneca, Pepsico, The Smithsonian, IBM and Adobe.
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