It’s no longer a seller’s market. Instead, due to the growth of content marketing, social media and the wealth of free information that’s readily available, buyers have control.
What’s more, due to the shift in the way customers seek information to help inform their buying decisions: the role of sales professionals has changed too. This “buyer’s market” means sales reps have to adapt and work differently.
Instead of “pure” selling, they need to focus on adding value, adopt proven lead generation strategies and develop a sharp understanding of their sales pipeline (supported by robust measurement and analytical processes). In short, the most successful companies will be those that empower their sales teams to succeed.
Inside this eBook, you’ll discover a series of chapters dedicated to some of the most important areas facing sales today. From sales process definition to measurement, lead generation and proven sales techniques, this comprehensive eBook will provide you with the information you need to define, fill and measure your sales pipeline.
What’s more, due to the shift in the way customers seek information to help inform their buying decisions: the role of sales professionals has changed too. This “buyer’s market” means sales reps have to adapt and work differently.
Instead of “pure” selling, they need to focus on adding value, adopt proven lead generation strategies and develop a sharp understanding of their sales pipeline (supported by robust measurement and analytical processes). In short, the most successful companies will be those that empower their sales teams to succeed.
Inside this eBook, you’ll discover a series of chapters dedicated to some of the most important areas facing sales today. From sales process definition to measurement, lead generation and proven sales techniques, this comprehensive eBook will provide you with the information you need to define, fill and measure your sales pipeline.
