You are no stranger to a good story and great stories that stick. Great stories come alive in your head and you want to know what is going to happen next. This is exactly what your goal as a marketer and advertiser should be.
As a marketer, if you want people to remember your work, you have to structure it in a story. People retain stories and have better recollection of things if it can be put in context. Not only do stories put things in a better perspective, they also evoke emotions. So next time you are going to create your marketing campaign, think about the power of storytelling. You can turn your usual marketing ideas to a riveting and memorable story.
As a marketer, if you want people to remember your work, you have to structure it in a story. People retain stories and have better recollection of things if it can be put in context. Not only do stories put things in a better perspective, they also evoke emotions. So next time you are going to create your marketing campaign, think about the power of storytelling. You can turn your usual marketing ideas to a riveting and memorable story.
