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    Hooked: Revealing the hidden tricks of memorable marketing
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    Hooked: Revealing the hidden tricks of memorable marketing

    By Patrick Fagan

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    In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.
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