In this quick and fascinating read, Kevin Hillstrom shows us that entire social media communities can be analyzed and understood via a methodology called 'Hashtag Analytics'.
Mr. Hillstrom avoids trendy topics like 'followers' and 'influencers', focusing instead on the dynamics surrounding a social media community. This unique analytical framework allows one to identify the reasons why a social media community grows and thrives over time. Not surprisingly, Mr. Hillstrom identifies 'kindness' as one of the key factors in the growth of a social media community, and is able to forecast the growth of a community based on the amount of kindness offered by community participants.
Mr. Hillstrom walks us through a case study of the #blogchat community, a weekly discussion group hosted by esteemed social media expert Mack Collier, illustrating fascinating dynamics behind tweets, statements, re-tweets, amplifications, conversations, and links. The reader gains a thorough understanding of the reasons why a social media community grows or dies over time.
Mr. Hillstrom avoids trendy topics like 'followers' and 'influencers', focusing instead on the dynamics surrounding a social media community. This unique analytical framework allows one to identify the reasons why a social media community grows and thrives over time. Not surprisingly, Mr. Hillstrom identifies 'kindness' as one of the key factors in the growth of a social media community, and is able to forecast the growth of a community based on the amount of kindness offered by community participants.
Mr. Hillstrom walks us through a case study of the #blogchat community, a weekly discussion group hosted by esteemed social media expert Mack Collier, illustrating fascinating dynamics behind tweets, statements, re-tweets, amplifications, conversations, and links. The reader gains a thorough understanding of the reasons why a social media community grows or dies over time.
