A conspicuous problem is Google’s study materials for the Video Advertising Exam. The Google Partners site offers an exam study guide for the video exam with three lessons. If you poke around a little bit, you’ll find PDF downloads of this material on the Google Partners Help pages for all except the Shopping Advertising” exam. The PDF for the Video Advertising Exam is 80 pages long. It sounds fairly extensive except for the fact that it barely covers 65 percent of what’s on the exam, not enough to pass.
If you use the web version of the study materials, the situation is even worse. As of the writing of this guide, the link to module two of the Video exam study guide takes a prospective test-taker to section 2.5 of the AdWords Fundamentals Exam Study Guide, covering the creation of AdWords ad groups, a campaign organizational structure that isn’t even present in video campaigns.
This guide will help you recognize the boundaries of what you need to know to pass the exam. After reading through this guide, if anything in a particular area is unfamiliar, it means you should go back and study the official materials again, and try to get more practical experience in creating and managing campaigns. This guide is not meant to give you every single answer in the exam. Instead it helps you know when you are ready. If you can nod your head in agreement with all that is contained within and say to yourself, “I knew that!” then you are prepared to take the test.
If you use the web version of the study materials, the situation is even worse. As of the writing of this guide, the link to module two of the Video exam study guide takes a prospective test-taker to section 2.5 of the AdWords Fundamentals Exam Study Guide, covering the creation of AdWords ad groups, a campaign organizational structure that isn’t even present in video campaigns.
This guide will help you recognize the boundaries of what you need to know to pass the exam. After reading through this guide, if anything in a particular area is unfamiliar, it means you should go back and study the official materials again, and try to get more practical experience in creating and managing campaigns. This guide is not meant to give you every single answer in the exam. Instead it helps you know when you are ready. If you can nod your head in agreement with all that is contained within and say to yourself, “I knew that!” then you are prepared to take the test.
