Google AdWords can be a truly effective method of promoting your business - both on and offline - but it's not as simple to use as is often claimed. It's easy to spend a lot of money and get few if any results. Often this is due to problems with the configuration of AdWords itself but just as often it's because the website AdWords points to is not ideal or because poor choices have been made in what, and how, to advertise.
There are 1001 books out there about AdWords and how to build and run an effective AdWords Account. There are far fewer books out there that are not about AdWords itself, but about the preparation for advertising that must take place for it to be truly effective. This is one of them.
This book will guide you through the key elements of a website that's ready to accept AdWords visitors and also gives tips on starting a new Campaign with a minimum of risk. It's written in a (mostly) jargon-free, lighthearted style that is easy on the mind and can help make your AdWords experience a more profitable one.
Jon Gritton has worked in IT for over 35 years and in a huge range of weird and wonderful jobs. He's been using AdWords for 11 of those years and has been awarded "Top Contributor" status by Google for the past 6. He lives in North Yorkshire and would like an Aston Martin but would settle for a Porshe 911.
There are 1001 books out there about AdWords and how to build and run an effective AdWords Account. There are far fewer books out there that are not about AdWords itself, but about the preparation for advertising that must take place for it to be truly effective. This is one of them.
This book will guide you through the key elements of a website that's ready to accept AdWords visitors and also gives tips on starting a new Campaign with a minimum of risk. It's written in a (mostly) jargon-free, lighthearted style that is easy on the mind and can help make your AdWords experience a more profitable one.
Jon Gritton has worked in IT for over 35 years and in a huge range of weird and wonderful jobs. He's been using AdWords for 11 of those years and has been awarded "Top Contributor" status by Google for the past 6. He lives in North Yorkshire and would like an Aston Martin but would settle for a Porshe 911.
