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    Export Planning: A 10 – step approach
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    Export Planning: A 10 – step approach

    By Joris J.A. Leeman

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    The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 – step approach, to create your international marketing plan

    It will enable you to:
    -Systematically select and plan the entry into new international markets;
    -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance;
    -Put together a sound line of reasoning from strategy to implementation.

    This book provides you with:
    -An Export Planning – Model: a framework to develop your International Marketing Plan;
    -4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out;
    -10 steps and 5P’s for export which can be used as a toolkit;
    -A checklist to review whether you are ready for export;

    “The secret of successful international trade can be found in applying the 4C’s of marketing and matching them with the 5P’s for export: product, performance, partners, people and perseverance.”
    A book for practitioners and thinkers; students and managers.
    Download eBook Link updated in 2017
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