Based on the popularity of our first primer, this updated edition adds new sections on Ladder Planning, Competitive Shopping, Vendor Managed Inventory and Collaborative Forecasting in addition to the key aspects of retail planning. Whether you are a retailer, manufacturer, brand or interested in how retail math works, the primer is an excellent way to learn. Great as a refresher or reference guide for seasoned buyers or suppliers or to new hires.
James E. Lewis, a former JC Penney buyer who has managed and bought key categories in men's, children’s and home textiles throughout his 20 year career, founded Enhanced Retail Solutions in 2002 to help improve the retail business acumen of suppliers.
In Enhanced Retail Solutions Retail Primer Second Edition, James E. Lewis offers specific education and techniques on how to think like a buyer, improve collaboration, and planning to profit. Key topics include:
•Understanding a buyer’s point of view, expectations and openness to vendor involvement
•Looking for opportunities of growth (statistics, retail assortment, demographics)
•Making money in today’s retail environment
•Offering a compelling merchandise statement (why should a retailer buy from me?)
•How to present new ideas to the retailer
•Retail math and measurement standards
•Why tracking the business at store level matters (lost sales, opportunities, inventory productivity)
•Understanding forecasting from a retail perspective
•Ladder Planning
•Collaborative Forecasting
•Vendor Managed Inventory
•How to Competitive Shop
•Assessing risk on margin guarantees and markdown negotiations – planning to profit
James E. Lewis, a former JC Penney buyer who has managed and bought key categories in men's, children’s and home textiles throughout his 20 year career, founded Enhanced Retail Solutions in 2002 to help improve the retail business acumen of suppliers.
In Enhanced Retail Solutions Retail Primer Second Edition, James E. Lewis offers specific education and techniques on how to think like a buyer, improve collaboration, and planning to profit. Key topics include:
•Understanding a buyer’s point of view, expectations and openness to vendor involvement
•Looking for opportunities of growth (statistics, retail assortment, demographics)
•Making money in today’s retail environment
•Offering a compelling merchandise statement (why should a retailer buy from me?)
•How to present new ideas to the retailer
•Retail math and measurement standards
•Why tracking the business at store level matters (lost sales, opportunities, inventory productivity)
•Understanding forecasting from a retail perspective
•Ladder Planning
•Collaborative Forecasting
•Vendor Managed Inventory
•How to Competitive Shop
•Assessing risk on margin guarantees and markdown negotiations – planning to profit
