"I don't need food, and I don't want to eat. What am I really hungry for?"™
Learn how to stop emotional eating instantly and find out what you're really hungry for. Overcome binge eating and be able to stick to any diet you choose.
But more than that, discover why your emotional eating isn't some dark psychological curse you have to constantly struggle against, but rather is an ally you can use to transform your life.
The book is divided into three parts:
In the first part, you'll learn what emotional eating is, and what it isn’t.
It isn't a personal failing or lack of willpower.
Instead, emotional eating is a sign of health. It is a sign that you are functioning as nature, via evolution, has designed.
You'll see that there is a split between your modern brain — the prefrontal cortex — and your ancient or primitive brain — the subcortical regions and specifically the amygdala — with your ability to reason resident in the former and the survival drives which prompt you to overeat originating in the latter.
The modern brain is what makes you human, and your primitive brain is a link to your animal origins and over which you have no direct control. Your modern brain is “you,” and the voice which urges you to overeat is not, but rather it is a vestige of your evolutionary past.
You'll learn that you need your primitive brain to function, that the food cravings and anxiety which arise from it are a sign of health rather than sickness, and that there is nothing wrong with you for feeling them.
You'll also learn that, although you have no direct control over your primitive brain, you have absolute control over your motor functions: your primitive brain can urge you to eat against your better judgment, but it is incapable of taking a single bite of food on its own.
To fulfill its survival drives to eat it can urge, hector and cajole – it can conjure up images of delicious food and create an intense desire to eat — but the physical act of eating is the sole dominion your modern brain. The act of eating is under your complete control because you are able to ignore the voice of your primitive brain, and you'll learn exactyl how to that.
In Part Two, you'll learn the EEESY™ way to consciously control the dialogue between your two brains — your prefrontal-amygdala interactions — and reverse the flow of influence so that your modern brain can influence your primitive brain rather than the other way around.
You'll learn to recognize the voice of your primitive brain urging you to eat and how to shift your focus to determining what it is you are really hungry for.
You'll learn to use the End Emotional Eating System™ (EEESY™) to quiet and calm your primitive brain and turn down the volume of its voice.
Finally, in Part Three, you'll learn how to move beyond emotional eating. To use your primitive brain as an ally to determine what it is you really need and desire in your life, and to remind you that you may set about obtaining that in a proactive way rather than responding reactively to the emotional distress created by its absence.
You'll have everything you need to not only gain complete control of your emotional eating but control over every aspect of your life which you wish to improve.
More than that, you’ll learn how you can explore your deepest needs and desires and discover what it is that you really want. You always suspected that it wasn’t food, and now you'll know how to find out what it is.
