Why a book on Delivery?
In eCommerce, how you get the product to the customer is a really important part of the puzzle. It can be summed up in one word as delivery, and when I talk about delivery I mean every aspect of it – how the customer perceives it, as well as how we can use it to increase retention and improve margins and efficiency.
Research undertaken around the world consistently shows delivery as a top cause of failure to purchase (57% of baskets were abandoned due to delivery, Royal Mail Delivery Matters 2014). So getting your delivery strategy right has a massive impact on your conversion rates. Get it right and see your sales thrive. Let’s face it we’ve all seen the impact of a free P&P weekend.
Read this book to find out how your delivery strategy can:
• Recruit new customers • Drive repeat purchases
• Be used to make your business more efficient
eCommerce Delivery: How Your Delivery Strategy Can Increase Your Sales is the third book in the eCommerce MasterPlan series. The series is built on Chloë’s years of experience across many eCommerce sectors.
CONTENTS
Step 1: Delivery Options – Getting the Order
Price of Delivery
Every business should have a free P&P option
After you’ve set it – what next?
Delivery Subscriptions
Speed and Convenience
Trends – the ever later next day option
Trends – choose your delivery slot
Trends – click and collect
Trends – click and collect when you don’t have any stores
How to get the message across on your website
The homepage
Delivery information page
Product pages
Checkout
Rest of the website
Step 2: Post Purchase Delivery – Time to Wow the customer and get the next order
The Customers Perfect Parcel
The eCommerce Businesses Perfect Parcel
Cost effective
Outer packaging
In the parcel
Direct Call to Actions
Make money from your parcels
A little bit about Returns
Step 3: Overcome the internal challenges to improve efficiency
Getting it out of the warehouse
Outsourcing your warehousing
Finding the right courier
Involving the whole business
The 7 eCommerce Business Structures Key Delivery Challenges
What next?
"Chloë explains how small changes to your delivery processes can lead to significant growth in customer conversion and satisfaction.”
Karen Faulkner-Dunkley, www.kfdjewellery.co.uk
“Well researched and easy to read, this should be required reading for anybody involved in eCommerce!”
John Harvey, logistics guru at 3B International
“We constantly refer to this book and the other eCommerce books Chloë has written which are so informative...”
Derek and Jenny Brigden, AerialBalls.com
“Chloe Thomas cracks it again. Her intelligent, pragmatic advice anages to bring clarity to subjects that are often made too complicated by other experts. I enjoy her natural free-flowing writing style, which helps the reader to take in the salient points. Great one Chloe.”
Rob Smeddle, Clientbase Fulfilment
In eCommerce, how you get the product to the customer is a really important part of the puzzle. It can be summed up in one word as delivery, and when I talk about delivery I mean every aspect of it – how the customer perceives it, as well as how we can use it to increase retention and improve margins and efficiency.
Research undertaken around the world consistently shows delivery as a top cause of failure to purchase (57% of baskets were abandoned due to delivery, Royal Mail Delivery Matters 2014). So getting your delivery strategy right has a massive impact on your conversion rates. Get it right and see your sales thrive. Let’s face it we’ve all seen the impact of a free P&P weekend.
Read this book to find out how your delivery strategy can:
• Recruit new customers • Drive repeat purchases
• Be used to make your business more efficient
eCommerce Delivery: How Your Delivery Strategy Can Increase Your Sales is the third book in the eCommerce MasterPlan series. The series is built on Chloë’s years of experience across many eCommerce sectors.
CONTENTS
Step 1: Delivery Options – Getting the Order
Price of Delivery
Every business should have a free P&P option
After you’ve set it – what next?
Delivery Subscriptions
Speed and Convenience
Trends – the ever later next day option
Trends – choose your delivery slot
Trends – click and collect
Trends – click and collect when you don’t have any stores
How to get the message across on your website
The homepage
Delivery information page
Product pages
Checkout
Rest of the website
Step 2: Post Purchase Delivery – Time to Wow the customer and get the next order
The Customers Perfect Parcel
The eCommerce Businesses Perfect Parcel
Cost effective
Outer packaging
In the parcel
Direct Call to Actions
Make money from your parcels
A little bit about Returns
Step 3: Overcome the internal challenges to improve efficiency
Getting it out of the warehouse
Outsourcing your warehousing
Finding the right courier
Involving the whole business
The 7 eCommerce Business Structures Key Delivery Challenges
What next?
"Chloë explains how small changes to your delivery processes can lead to significant growth in customer conversion and satisfaction.”
Karen Faulkner-Dunkley, www.kfdjewellery.co.uk
“Well researched and easy to read, this should be required reading for anybody involved in eCommerce!”
John Harvey, logistics guru at 3B International
“We constantly refer to this book and the other eCommerce books Chloë has written which are so informative...”
Derek and Jenny Brigden, AerialBalls.com
“Chloe Thomas cracks it again. Her intelligent, pragmatic advice anages to bring clarity to subjects that are often made too complicated by other experts. I enjoy her natural free-flowing writing style, which helps the reader to take in the salient points. Great one Chloe.”
Rob Smeddle, Clientbase Fulfilment
