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    Doing Business in India & Understanding Pitfalls
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    Doing Business in India & Understanding Pitfalls

    By Subodh Gupta

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    India Business -understanding challenges and pitfalls while doing business in India. This book offers illuminating insights into the Indian business environment.

    "The only book on understanding pitfalls while doing business in India".

    This practical book will create awareness about business environment in India and certainly help you in avoiding the cost of expensive mistake. This book is ideal for business leaders, managers or entrepreneurs from the West who are planning or already doing business in India.

    This book is written by an Indian entrepreneur for Westerners who are doing business with Indians or are planning to do business in India.

    Contents include:
    Part 1: Understanding the Indian Mind
    What motivates Indian people most?
    Negotiations in India
    Where Indians spend most of their life savings?
    The culture of saving money
    Where do Indians save money?

    Part 2: Doing Business and Understanding Pitfalls
    Myth about 300 millions middle class consumers
    Retail sector
    Dealing with PR agencies
    Real estate
    Education system
    BPO’s industry
    Banking services
    Telecommunication services
    Legal system
    How Indian companies stay competitive?
    Can India sustain about 8% growth until 2020?
    Potential pitfalls while doing business in India

    Key facts about India
    Reference
    Useful websites

    About the author: Subodh Gupta

    Subodh Gupta is the author of the books "Doing Business in India and Understanding Pitfalls" and "Understanding Indian Culture & Bridging the Communication Gap".

    He brings a wealth of cultural knowledge and experience about Indian business environment following a career in India where he worked for around 12 years as a government official, an entrepreneur, an editor to a business journal, a guest professor to various MBA schools, a training consultant for The Times of India Group (India’s largest media group) and as a corporate trainer. He worked around 8 years in the UK as a freelance trainer and consultant.

    His training experience spans from senior corporate level to journalist, to senior government officials, to MBA schools, to entrepreneurs, etc.

    Passionate about developing people skills, he brings fun and interactive learning to his training and is committed to help people achieve their aims and objectives.

    Subodh has worked with a number of Indian and International clients, including Sapient UK, Bharat Petroleum Corporation Limited, International Data Corporation, Oracle, DFID UK, Betfair Limited UK, SAKATA, Indian Farmers Fertilizer Cooperative Limited, Delhi Management Association, DSCL limited, The Times of India, Royal Aeronautical Society UK, etc.

    Subodh has a Masters in Consultancy Management from CDC-BITS Pilani, India; Diploma in Public Relations (UK) and a Cert in the Training Practice from CIPD UK.

    He is also a graduate CIVIL ENGINEER from Institution of Engineers India. A keen yoga and meditation practitioner he has also trained number of celebrities in India and in the UK.

    Subodh has been interviewed by various TV Channels and his views and articles appear regularly in magazines and newspapers in India and in the UK.
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