This ebook provides hands-on instruction on how to complete an annual campaign through the use of direct-mail fundraising that targets donors who have given Some Years But Unfortunately Not This year (SYBUNT) or Last Year But Unfortunately Not This year (LYBUNT). This sector of donors is by definition unresponsive, but my strategy may offer the perfect solution by not only tapping in to this sector and completing a successful year-end annual campaign but setting donors on a path for more consistent giving.
This direct mail strategy can also be an effective way to generate new donors through donor acquisition campaigns.
This direct mail strategy can also be an effective way to generate new donors through donor acquisition campaigns.
