DECISION TREES, REGRESSION AND NEURAL NETWORK MODELS WITH DATA MINING TOOLS

The book begins by introducing tools required for building predictive models. The aim is to build the three main predictive modeling tools: Decision Tree, Neural Network, and Regression. These are addressed in considerable detail, with numerous examples of practical business applications that are illustrated with tables, charts, displays, equations, and even manual calculations that let you see the essence of what Enterprise Miner is doing as it estimates or optimizes a given model.