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    Data Modeling Made Simple: A Practical Guide for Business and IT Professionals, 2nd Edition

    By Steve Hoberman

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    Data Modeling Made Simple will provide the business or IT professional with a
    practical working knowledge of data modeling concepts and best practices. This
    book is written in a conversational style that encourages you to read it from
    start to finish and master these ten objectives:
    1. Know when a data model is needed and which type of data model is most effective
      for each situation

    2. Read a data model of any size and complexity with the same confidence as reading
      a book

    3. Build a fully normalized relational data model, as well as an easily navigatable
      dimensional model

    4. Apply techniques to turn a logical data model into an efficient physical design

    5. Leverage several templates to make requirements gathering more efficient and
      accurate

    6. Explain all ten categories of the Data Model Scorecard

    7. Learn strategies to improve your working relationships with others

    8. Appreciate the impact unstructured data has, and will have, on our data modeling
      deliverables

    9. Learn basic UML concepts

    10. Put data modeling in context with XML, metadata, and agile development





    This book begins like a Dan Brown novel. It even starts out
    with the protagonist, our favorite data modeler, lost on a dark road somewhere
    in France. In this case, what saves him isn't a cipher, but of all things,
    something that's very much like a data model in the form of a map! The author
    deems they are both way-finding tools.


    The chapters in the book are divided into 5 sections. The chapters in each
    section end with an exercise and a list of the key points covered to reinforce
    what you've learned. I find myself comparing the teaching structure of the book
    to the way most of us learn to swim.


    SECTION I: Data Modeling Introduction


    The first section is like the shallow end of the pool,
    where as a beginning swimmer, you can dip your toes in to test the water. These
    easy chapters are short and concise. Here the author uses very common objects to
    describe what a data model is, and why it is so valuable. His first examples
    made excellent use of what's truly a universal data model to millions of
    computer users in school and business: the spreadsheet. 


    SECTION II: Data Model Components


    In the second section, Steve Hoberman introduces you to the
    simplest components that make up a data model, and explains the important terms
    that we apply when we discuss them. By the end of section 2, you now have both
    feet comfortably in the water. You're ready and eager to plunge deeper into the
    depths of this pool of data model knowledge.


    SECTION III: Subject Area, Logical, and Physical Data
    Models


    You've made it to the deep end of the pool where you get a
    real workout as you lap through the 3 levels of data models: subject area (or
    conceptual), logical, and physical. Just as there are different strokes for
    different folks, there are different models for different audiences. By the end
    of section 3, you'll be able to swim through the intricacies of a data model
    like a barracuda.


    SECTION IV: Data Modeling Quality

    Just as swimmers can kick-start their movement through the
    water with the use of swimming aids (maybe a flotation device or fins will
    help), you can utilize Steve's 4 favorite templates to collect and organize the
    requirements that will define your data model.
    You may recall the scorecard
    the Olympic judges use to rate a dive. Steve introduces his Data Model
    Scorecard, which applies a quality rating to a data model.  It's an
    objective look at the quality of the model built. We are actually adopting this
    tool where I work, after applying our own weightings to his 10 criteria.


    SECTION V - Beyond Data Modeling


    Believe it or not, you're ready to leave the pool and jump
    head first into a small part of th

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