Knowledge about the customer and how to serve him better and excellently has never been as prominent in business organizations as it has become today. There was a time, not too long ago, when managers and owners of businesses needed solely to concern themselves with their own specialization: finance, marketing, human resources, and so on.
The need to know about subjects outside their fields, particularly those relating to the customer, who is the most important partner of the business, was left to chance most of the time.
Today, that kind of system of running business is recognized as artificial and self-defeating. In today's business systems, every process must begin with the customer's needs and end with their full satisfaction in mind. It is a system that requires a complete paradigm shift.
Knowledge about the principles and practice of customer service and how to serve him/her better has become a major requirement for success in any business today.
The need to know about subjects outside their fields, particularly those relating to the customer, who is the most important partner of the business, was left to chance most of the time.
Today, that kind of system of running business is recognized as artificial and self-defeating. In today's business systems, every process must begin with the customer's needs and end with their full satisfaction in mind. It is a system that requires a complete paradigm shift.
Knowledge about the principles and practice of customer service and how to serve him/her better has become a major requirement for success in any business today.
