Customer Experience Measurement: Best Practices for Multi-Location Businesses
By Scott Griffith
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If you are responsible for measuring customer experience for your brand, you’ll want to review the practical, hands-on advice provided in this best practices ebook. The authors compare the pros and contrasts of metrics such as Net Promoter Score (NPS), the best ways to obtain data from customers, and how to tie customer experience data to a tangible ROI. Real-world case studies, facts and figures, are backed with recent industry research.
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