Copywriting Mastery equals more profits!
You know you have a great product that there is demand for, but you're not raking in money just yet. Without a connection to the customer, who's going to buy your product? Copywriting is the bridge between you and your potential customers. Good copy can double or triple your conversion rate. Great copy can 10x it!
No matter what or where you're selling there are certain principles and techniques that always work. Imagine if you clicked on this book and there was no copy. You'd probably just click on the "back" button and click on another book. Instead you're here reading these words and trying to figure out if there's something here to that could be useful. Without the copy there is no bridge between the product and "Buy" button. Through copywriting you can show people that you understand their needs and that you have something that could benefit them.
You can't just shout to strangers "Buy this!". Or you could, but your conversions would tank and if you're paying for ads that is not what you want. Doubling your conversion rate decreases your ad costs dramatically. Even just a 20% increase in conversion is enough to take an ad campaign from a loser to a campaign that is making you big money.
If you want to create great copy you need to create rapport with the potential customer. You want to slowly build this rapport until they trust you. People do not buy from people they don't trust. In a largely digital marketplace copywriting is one of the only ways you have of creating this rapport. That is why the copy has to be excellent.
If you create rapport and at the same time focus on the customer's needs from an angle that the customer understands and relates to - you will have a winner in the marketplace.
