In recent years, content marketing has become THE number one way to increase web traffic, build brand reputation, connect with new customers, and grow your business.
This book will help you understand how to master content marketing, direct marketing, customer engagement, blogging for business, and brand awarness. In it, Rob and Sujan don't just write about the benefits and value of content marketing, direct marketing, and other marketing channels. They also reveal the actual strategies, processes, best practices, tips, and tools that they've both personally used (and continue to use) to help hundreds of companies boost web traffic, brand awareness, and conversions.
To survive and thrive in business today, you have to invest in content marketing. But here's the problem: if you're new to content marketing, it's not very easy to know where to start, and it's even harder to know where to go next once you do finally get the wheels rolling.
The book will help you hit the ground running, make the right moves, see real ROI, and use content marketing to take your business to the next level.
Table of Contents:
This book will help you understand how to master content marketing, direct marketing, customer engagement, blogging for business, and brand awarness. In it, Rob and Sujan don't just write about the benefits and value of content marketing, direct marketing, and other marketing channels. They also reveal the actual strategies, processes, best practices, tips, and tools that they've both personally used (and continue to use) to help hundreds of companies boost web traffic, brand awareness, and conversions.
To survive and thrive in business today, you have to invest in content marketing. But here's the problem: if you're new to content marketing, it's not very easy to know where to start, and it's even harder to know where to go next once you do finally get the wheels rolling.
The book will help you hit the ground running, make the right moves, see real ROI, and use content marketing to take your business to the next level.
Table of Contents:
Section 1: Finding Your Ideas
- Base Content vs. Peripheral Content
- Use Brainstorming And Ideation
- SEO Techniques And Trends
- Getting Ideas From Others
- Using Content Types To Get Ideas
- Understanding Your Audience
- Finding The Right Writing Style
- Using Tools To Find Your Audience
- Confronting Content Creation Challenges
- Planning Your Content
- Creating Successful Content
- How To Write To Get More Traffic And Leads
- How To Create Great Headlines
- How To Do Content Research
- Hiring Outside Content Creators
- Understanding The Value of Pre-Promotion
- Pre-Promotion Research
- Developing Your Pre-Promotion Plan
- Using SEO With Your Content Marketing
- How To Make Every Post SEO Friendly
- When To Publish Your Content
- Promoting Your Content On Social Media
- Using Email To Promote Content
- Engaging Your Audience
- Creating Content Upgrades
- Curating Outside Content
- The Value Of Evergreen Content
- How To Repurpose Your Content
- How To Engage with New Audiences
- How and Why You Should Measure
- How To Know if Your Content is Converting
- Using Google Analytics
