"A fresh perspective and truly comprehensive guide on content marketing. It's the perfect read for marketers at any size company across any industry looking to build their content marketing strategy."
- Josy Hamren, Retention Specialist at Foursquare
Content is king! A phrase you’ve undoubtedly heard countless times. Today, marketing teams seem to be in a rush to create content. However, too often these content marketing strategies miss the mark.
So how do you create a content marketing strategy that fuels your company’s broader business goals? That’s what you will find out here!
In this guide, you will discover how to craft your content marketing strategy—a content marketing strategy that drives engagement, not just clicks. From determining where that content fits your broader audience to distribution, you will learn how content works as the engine of your modern marketing machine.
This guide will lead you through the journey to conversion—how to build a content strategy that can grow your business. You will learn how to create content that is valued and consumed by your target audience and drives true value for your business.
Here’s what’s inside:
What is content?
Content is central
Setting up your strategies
Business goals & Metrics
Content creation
Content syndication
Building a community
Case study
Tech stack
- Josy Hamren, Retention Specialist at Foursquare
Content is king! A phrase you’ve undoubtedly heard countless times. Today, marketing teams seem to be in a rush to create content. However, too often these content marketing strategies miss the mark.
So how do you create a content marketing strategy that fuels your company’s broader business goals? That’s what you will find out here!
In this guide, you will discover how to craft your content marketing strategy—a content marketing strategy that drives engagement, not just clicks. From determining where that content fits your broader audience to distribution, you will learn how content works as the engine of your modern marketing machine.
This guide will lead you through the journey to conversion—how to build a content strategy that can grow your business. You will learn how to create content that is valued and consumed by your target audience and drives true value for your business.
Here’s what’s inside:
What is content?
Content is central
Setting up your strategies
Business goals & Metrics
Content creation
Content syndication
Building a community
Case study
Tech stack
