How to create an author newsletter in less than one hour from scratch, using a free account in MailChimp.
This book provides a complete step-by-step short-cut to creating and sending your first email newsletter and will save hours, if not days, of your time.
An email list of engaged readers is an extremely valuable, long-term asset you can use for years to promote your books, increase sales, promote your expertise and build relationships with readers.
There are four key aspects of email marketing that both fiction and non-fiction authors need to understand and apply:
How to create an effective system for capturing the email addresses of your readers.
How to send a free eBook or other give-away to your new subscribers.
How to create and send your readers an author newsletter which you are proud of.
How to customize all of your emails, so that they are linked to your author brand and your books.
The good news is that email delivery systems like MailChimp make it possible to automate how you send emails.
This saves time, removes the hassle of constantly posting to social media about your work, can be fun and creative, and reliably delivers your message direct to the inbox of readers who want to hear from you.
By the end of this book, you will understand how to use the power of email to communicate with your audience in the simplest and fastest way possible.
You will be totally in control and confident that you can use MailChimp to automatically send your messages in minutes.
