21st Club has been sharing its ideas on its Evolution blog for several years. This book celebrates the 100th post by bringing together a selection of the most popular articles, all designed to offer fresh perspectives and creative approaches to crucial topics including strategy, succession planning, recruitment and performance.
Presenting stories, case studies and analytical methods that demonstrate the value of objective thinking, Changing The Conversation aims to help football club boardrooms - and indeed anyone in business who faces similar challenges - find true competitive advantage.
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