In his new book, Business Mensch, author Noah Alper walks the reader through the hows and whys of his credo: how being true to oneself is a virtue in business and why being a mensch is the key to entrepreneurial success. Drawing on the timeless wisdom of Jewish ethical teachings, citing from his multi-faceted business background and candid life experiences, Business Mensch is the ultimate corrective to the culture of corporate and personal greed that has nearly ruined our nation.
A serial entrepreneur, Noah Alper is the founder of six ventures, including two mega-successful food businesses—the West Coast Noah's New York Bagels chain and the East Coast natural foods chain Bread & Circus, now owned by Whole Foods. Six and a half years after founding Noah’s New York Bagels, he sold the business for $100 million.
He is now a consultant to aspiring entrepreneurs, advisor to business school students, and a dynamic motivational speaker. His experience includes concept creation, marketing, retailing, food service and sales management.
A serial entrepreneur, Noah Alper is the founder of six ventures, including two mega-successful food businesses—the West Coast Noah's New York Bagels chain and the East Coast natural foods chain Bread & Circus, now owned by Whole Foods. Six and a half years after founding Noah’s New York Bagels, he sold the business for $100 million.
He is now a consultant to aspiring entrepreneurs, advisor to business school students, and a dynamic motivational speaker. His experience includes concept creation, marketing, retailing, food service and sales management.
