This book provides an insider's view of how today's blockbuster companies arrived at the top and explains how your business can do the same―in good economies or bad.
• Identifies eight common characteristics of breakthrough enterprises
• Contains exclusive interviews that reveal how certain companies blew away their competition
• Includes case studies―including Starbucks, Dell, American Idol, and Google―that appeal to any reader
• Provides an index listing companies and executives featured in the text
